Nevada’s most populous county is going bilingual on social media, with Clark County officials saying they hope new social media pages unveiled Friday will bridge the communication gap with Spanish-speaking residents.
"With this move, we hope to ensure that all of our residents are better equipped with the latest information about our services and programs — and to deepen engagement with our community," County Commission Chairman Jim Gibson said in a statement.
County officials also hope the Spanish-language pages will help them to better assess the needs of residents for everything from child welfare to services for older people.
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Nevada has one of the largest Latino populations in the nation and in Clark County alone figures from the U.S. Census Bureau show that Hispanics make up nearly one-third of the population.
Clark County covers the southern tip of Nevada, including the city of Las Vegas.