Apple offers veterans 10 percent discount via new online store

(AP Photo/Patrick Sison)

Apple has launched a new online store for US veterans and active military members that offers a 10 percent discount on company products.

The special store went online on Monday and contains all of the company's newest gadgets, including the iPhone XS, iPad Pro and Apple Watch Series 4, in addition to Macs.

"At Apple we are deeply grateful to the men and women of our armed forces," the company told PCMag. "We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service."

Apple had been offering the military discount through the company's federal government purchase program. However, the new store goes beyond offering a 2 percent to 6 percent discount, and raises it to 10 percent. Eligible buyers can now get access to the iPhone XS starting at $899 or the iPhone XR for $674.

The new store is also available to immediate family members of veterans who reside in the same household. Buyers can also get discounts on AppleCare protection plans. However, eligible customers are limited to purchasing up to three unlocked iPhone devices, three iPad devices and three Macs for each calendar year.

Apple told PCMag that eligible customers who buy from the store must also agree that they are current or past members of the US Military, National Guard or Reserve. What the company will do to stop potential abuse isn't totally clear. But the company can rescind an order if it suspects the buyer is trying to resell the product.

If you don't qualify for the discount, but want access to cheaper Apple products, you can consider buying a refurbished product from the company. Apple also has a special discount store for college students, but it only offers price cuts for Mac and iPad devices, not the iPhone or the Apple Watch.

This article originally appeared on PCMag.com.