Salvation Army sees uptick in donations after Ezekiel Elliott's touchdown celebration

Dallas Cowboys running back Ezekiel Elliott peeks out of a large Salvation Army kettle after jumping into it celebrating a touchdown he scored on a running play in the first half of an NFL football game against the Tampa Bay Buccaneers on Sunday, Dec. 18, 2016, in Arlington, Texas. (AP)

If Ezekiel Elliott’s goal was to bring more attention to the Salvation Army when he celebrated his second-quarter touchdown Sunday night, consider it a success.

The Salvation Army has seen a dramatic uptick in donations since Elliott leaped into the red kettle bucket during the Dallas Cowboys’ 26-20 win over the Tampa Bay Buccaneers.

Lt. Colonel Ron Busroe, a spokesman for the Salvation Army, told TMZ Sports that the organization has seen a 61 percent increase in online giving since Sunday night.

If you think it could just be a coincidence, the outlet also reports that many of the donations have been $21, an obvious nod to Elliott, who has supported the charity in the past.

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