The heartbroken sister of Emiliano Sala sobbed on TV Thursday as she pleaded for rescuers to keep searching for the Cardiff City striker.

The Premier League soccer star's family made an emotional plea after cops called off the search earlier today, stating the chances of survival as “extremely remote”.

The 28-year-old had just completed a $19 million move to the Welsh club before the Piper Malibu aircraft disappeared over the Channel Islands on Monday evening.

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His sister Romina broke down at a press conference this afternoon after flying into Cardiff from Argentina to meet his club bosses.

Romina, who was accompanied by a cousin and friend, pleaded: "Please don't give up searching for my brother. I know he is still alive.

SOCCER STAR EMILIANO SALA'S PLANE COULD HAVE BEEN BROUGHT DOWN BY ICE ON THE WINGS, EXPERTS CLAIM

"In my heart I know that Emiliano is a fighter and I know he is still alive.

SOCCER STAR EMILIANO SALA ABORD MISSING PLANE THAT VANISHED OFF ENGLISH CHANNEL, OFFICIALS SAY

"Emiliano and the pilot are in the Channel. Please do not stop searching."

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Emiliano Sala had just completed $19 million transfer from Nantes in France to Premier League team Cardiff

Emiliano Sala had just completed $19 million transfer from Nantes in France to Premier League team Cardiff (AP)

This story originally appeared in The Sun. For more from The Sun, click here.