Super Bowl-winning coach Sean McVay said he’s staying with the Los Angeles Rams, but it sounds as if it’s coming at a cost.

Per Andrew Marchand of the New York Post, Amazon was prepared to make McVay a $100 million man. Or more specifically, Amazon intended to offer McVay at least in the neighborhood of $100 million with a five-year contract.

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The sides were expected to meet next week, per Marchand. The Rams, of course, knew this is coming and "have stepped up with a raise from his reported $8.5 million," Marchand wrote.

Los Angeles Rams head coach Sean McVay, left, holds the Vince Lombardi trophy during a press conference while posing for photos with league commissioner Roger Goodell following the NFL football team's Super Bowl win over the Cincinnati Bengals Monday, Feb. 14, 2022, in Los Angeles.

Los Angeles Rams head coach Sean McVay, left, holds the Vince Lombardi trophy during a press conference while posing for photos with league commissioner Roger Goodell following the NFL football team's Super Bowl win over the Cincinnati Bengals Monday, Feb. 14, 2022, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Why did Amazon want McVay? Because it is seeking a color analyst for its upcoming Thursday Night Football broadcasts, and it is especially targeting a bigger name. It’s hard to find one bigger than a man who just won a championship.

But McVay told ESPN on Friday that he has no intentions of leaving the Rams, and instead will be seeking a repeat.

"McVay had interest from Amazon and Fox. With Amazon, McVay could have potentially teamed with Al Michaels, who is on the 1 yard line to becoming Amazon’s lead play-by-player on its ‘Thursday Night Football’ telecasts," Marchand wrote. "Michaels has wanted to know who his analysts would be, but now Troy Aikman, John Lynch and McVay have all said no."

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Los Angeles Rams head coach Sean McVay looks on during the second half of an NFL football game against the Tennessee Titans. Sunday, Nov. 7, 2021, in Inglewood, Calif.

Los Angeles Rams head coach Sean McVay looks on during the second half of an NFL football game against the Tennessee Titans. Sunday, Nov. 7, 2021, in Inglewood, Calif. (AP Photo/Marcio Jose Sanchez)

So Amazon is out of luck when it comes to McVay, and we aren’t sure who it will target next. From the sounds of things, whoever it is apparently will be headed straight for the bank.