Anson Frericks

Opinion February 14

Costco and investors could pay big time for its DEI policies

Many companies have caught on to the phrase, go woke, go broke. But Costco rejected that idea and turned down a move by investors to limit the strategy. Retailer might find that a mistake.

Opinion December 1

Go woke, go broke is real. It's time for American businesses to get back to basics

Call it DEI, ESG or even just woke, but major corporations telling us how to live is going away. It's the Trump era and companies can feel comfortable working for investors once more.

OPINION June 13

Finally, a lesson worth learning from Harvard

Last month, Harvard released a report committing to refrain from issuing empathy statements on matters "not relevant to the core function of the University."

OPINION June 20, 2023

Here's how Bud Light executives could finally answer for destroying their brand

Here's how Bud Light executives could finally answer for destroying their brand. Upcoming earnings call means shareholders can hold the company accountable.

OPINION May 16, 2023

The Bud Light controversy is not going away. Here's why

The Bud Light-Dylan Mulvaney controversy has continued to dominate the news cycle since last month. Five weeks into the marketing fiasco beer sales continue to slide with consumers.