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Calling all brides!
Minted, a lifestyle brand and online marketplace based in San Francisco, and BRIDES, a digital publication, have collaborated to announce the 2024 wedding color of the year — and the decision was based on the chosen color’s versatility.
Fox News Digital got the full scoop on the unique color from vice president Emily Barry of Minted Weddings, a subcategory within Minted.
Barry, who's worked for Minted since 2020, said she knows how special planning a wedding can be for brides, as she was recently one herself.
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"I was married in 2021 and know how important and special it is for a bride to experience her vision coming to life," she said.
So, drumroll …
The 2024 wedding color of the year is … Marseille Bleu.
Minted Weddings vice president Emily Barry told Fox News Digital that the bold blue color, Marseille Bleu, has versatility. (Courtesy of Minted)
The bold blue hue is expected to be the most sought-after color to incorporate into a wedding in 2024, according to both Minted and BRIDES.
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The color, said Barry, is a "balance between bright and neutral, appropriate for a black-tie gala or a beachside celebration."
She said the color "adapts to its setting and application, magically marrying masculine and feminine qualities for any wedding vision."
Minted and BRIDES announced the 2024 wedding color of the year. (Courtesy of Minted)
The inaugural color of the year choice is a prediction from Minted’s data-driven design competition and voting process, which forecasts trends for the future.
To celebrate the highly anticipated color of the year, the brands worked together to bring forward a new line of products for consumers interested in the color choice.
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Minted and BRIDES collaborated with a team of merchants and editors to create a shopable Minted and BRIDES collection of wedding stationery — for couples looking to incorporate Marseille Bleu into their upcoming wedding.
Minted and BRIDES have announced the 2024 wedding color of the year. (iStock)
Shades of blue are known to be a common wedding color choice; this is due to the traditional look they can bring, said Barry.
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"They [the blue colors] are shapeshifters and depending on how they are used, from florals to centerpieces to fashion, they can create a look and feel that is formal, romantic, modern, boho or somewhere in between," she said.
The Marseille Bleu collection from Minted and BRIDES is now available at minted.com.
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