Washing your hair with champagne? It's a thing
Using champagne to wash and style your hair is becoming a unique beauty trend. Rachel Katzman, the founder of Cuvée Beauty, an entire line of hair products that are infused with champagne, explains champagne’s unlikely hair benefits and why she started a business inspired by it.
Wanna participate in an online challenge that doesn’t require you to kiss a cow or eat a Tide Pod? Then the “Purple Shampoo Challenge” might be just the thing for you.
The new craze — which is currently taking off on TikTok — is less of a “challenge” and more of a trend, as most users appear to simply be pouring purple shampoo onto their heads in the hopes of changing the appearance of their hair.
SEE IT: MOM DRAWS THICK EYEBROWS ON NEWBORN, GETS ACCUSED OF CHILD ABUSE
Meanwhile, purple shampoo isn’t really designed to provide any kind of radical transformation, as Allure notes. Rather, Clairol asserts that its own brand of purple shampoo, Clairol Professional’s Shimmer Lights. can “tone down brassiness in blonde or gray hair.”
The new craze — which is currently taking off on TikTok — is less of a “challenge” and more of a trend, as most users appear to simply be pouring purple shampoo onto their heads in the hopes of changing the appearance of their hair. (iStock)
Redken, which makes a similar product, adds that the product’s purple pigment “keeps your blonde beautiful” by keeping “undertones at bay.”
CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER
This hasn’t stopped hordes of TikTok users — blondes, brunettes, redheads — from trying out the “Purple Shampoo Challenge” anyway, seeing as posts featuring the hashtags #PurpleShampoo and #PurpleShampooChallenge have over a collective 70 million views.
Some of them achieved the desired results regardless, while some merely stained everything they own purple.
At least a few users have also tried to point out that the challenge would be pointless for anyone who doesn’t have gray or blonde hair.
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS
Unfortunately, it appears the "Purple Shampoo Challenge" may have already reached its peak: As noted by Dazed Digital, some users have already started applying the "Purple Shampoo Challenge" to their horses, meaning we may soon be at the end of this trend's lifestyle.
CLICK HERE TO GET THE FOX NEWS APP
Oh well. It was fun while it lasted.
Fox News Lifestyle
A look at the top-trending stories in food, relationships, great outdoors and more.
By entering your email and clicking the Subscribe button, you agree to the Fox News Privacy Policy and Terms of Use, and agree to receive content and promotional communications from Fox News. You understand that you can opt-out at any time.
