Christina Hendricks Named Celebrity Spokesmodel for London Fog

Christina Hendricks is the new celebrity spokeswoman for London Fog.

“Mad Men” star Christina Hendricks has been tapped to be the celebrity model in the fall campaign for outerwear company London Fog.

The ads, shot by Nino Munoz, will feature Hendricks in several looks, including a leopard print trench coat, and will appear in magazines including Elle, Cosmopolitan and InStyle.

The Emmy-nominated actress said she was thrilled to be a part of the campaign.

“London Fog is a classic brand, which I love. It also ties into ‘Mad Men’ — we used London Fog in the show and this was a nice way to tie everything together,” Hendricks said. “The trench is such an iconic shape for men and women. It worked in the 1960s and it works now.”

Former London Fog celebrity spokespeople include Gisele Bundchen, Teri Hatcher, Eva Longoria and Tony Parker.

The collaboration follows a whirlwind year for Hendricks that included earning the title of “sexiest woman alive” by Esquire magazine.