How much is Kevin Hart's name worth? About $58,700.

This 1977 Ford Bronco was originally customized for Kevin Hart.

This 1977 Ford Bronco was originally customized for Kevin Hart. (Barrett-Jackson)

A custom 1977 Ford Bronco originally built for the comedy superstar was sold at the recent Barrett-Jackson Las Vegas auction for $139,700.

The big red SUV had previously been auctioned online last November for $81,000.

(Barrett-Jackson)

Hart's connection wasn't featured in the listing for the online sale, but was the headline at the Barrett-Jackson event.

FORD BRONCO PRODUCTION RESTARTS AFTER 25 YEARS

The two-door features a sky-high body lift, 35-inch mud terrain tires, an older school pushrod 5.0-liter V8 with GT40 heads, a Dana twin-stick transfer case and many other modern modifications disguised with retro style.

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When he still owned it, Hart suggested to Jay Leno that he'd never actually taken it off road and it remains a very clean machine for its new owner.

Bronco prices are through the roof these days with all of the hype surrounding the all-new model launching this summer. According to the Hagerty Price Guide, a 1977 in perfect original condition is currently worth $102,000.