Updated

Jeep just launched its first three-row models in a decade with the Grand Cherokee L, Wagoneer and Grand Wagoneer, but it's already teasing another.

The Jeep Wrangler Overlook concept is the first three-row Wrangler.

The Jeep Wrangler Overlook concept is the first three-row Wrangler. (Jeep)

The Jeep Wrangler Overlook is a concept truck built for the SEMA auto show in Las Vegas that adds seven-passenger seating to the SUV for the first time.

Jeep extended the passenger compartment by a foot into the cargo bay to accommodate the third row of seats, resulting in a slightly longer tail than the standard Wrangler's.

(Jeep)

Jeep also added a safari-style roof with windows that provides five extra inches of headroom to help accommodate the third row.

(Jeep)

Since the SEMA show is primarily a forum to show off after-sale accessories, the Overlook is also equipped with a Jeep Performance Parts two-inch lift kit, 37-inch tires, steel bumpers, cowl-mounted auxiliary lighting and is upholstered in Katzkin leather.

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Jeep hasn't said if it intends to put a three-row Wrangler model or conversion kit into production, but the brand does seem to be in a "the more the merrier" mood these days.