Cambodian Prime Minister Hun Sen reactivated his Facebook account Thursday, three weeks after announcing he was forsaking the social media giant in favor of posting on Telegram, a popular messaging app that also serves as a blogging tool.

Hun Sen’s return to the Facebook fold came three days before a general election in which his ruling Cambodian People’s Party is virtually guaranteed a landslide victory.

Hun Sen said at the end of June that he would stop posting new material on his Facebook page but leave the account online. He said he was switching to Telegram because he believed the app provided a more effective way to communicate.

But when a Facebook watchdog criticized the language in one of his videos and recommended suspending the prime minister's account for six months, Hun Sen took down the page.

Duong Dara, who manages the 70-year-old leader's social media accounts, posted a message Thursday saying he had asked Hun Sen to reactivate his Facebook page in the national interest.

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"I created this page ‘Samdech Hun Sen, Cambodian Prime Minister,’ for him to use for communicating with the Cambodian people, both inside and outside the country, especially to get to hear directly from them about their situation via requests and comments on his page," Duong Dara wrote. "Because I saw the importance of this social media network, I decided to create this page for him to use for the benefit of the country. I don’t want to lose the main page that we have been using for the last 13 years."

Hun Sen, who has led Cambodia for 38 years, had used Facebook since 2015 to display family snapshots, issue dire warnings to his political enemies, and broadcast live his frequent and often lengthy speeches.

His page boasts 14 million followers, though critics have suggested a large number are "ghost" accounts purchased in bulk from so-called "click farms," an assertion Hun Sen has repeatedly denied.

As of Thursday, Hun Sen’s Telegram account had almost 987,000 subscribers, up from the 855,000 he had when he announced his June breakup with Facebook.

Cambodian Prime Minister Hun Sens Facebook page is shown

A person views Cambodian Prime Minister Hun Sen's Facebook page on his mobile phone on March 1, 2016. Hun Sen, on July 20, 2023, reactivated his Facebook account after three weeks. (AP Photo/Heng Sinith, File)

Hun Sen announced his intention to cease posting on Facebook a day before a quasi-independent review board established by the platform's parent company, Meta, recommended the 6-month suspension of both the prime minister's Facebook and Instagram accounts.

The oversight board concluded he had used language that could incite violence in a video of a January speech in which he decried opposition politicians who accused his party of stealing votes.

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The board said it reached its non-binding recommendation due in part to "Hun Sen’s history of committing human rights violations and intimidating political opponents, as well as his strategic use of social media to amplify such threats."

Separately, it overturned a ruling by Facebook’s moderators to allow the video, originally broadcast live, to stay online. Within hours of the board making its report public, Hun Sen’s Facebook page was removed.

He said the next day that he had closed his account and was considering banning Facebook in Cambodia, largely because he was fed up with online abuse from political enemies abroad. However, he did not carry through on the threat.

He also ordered the members of the oversight board to be barred from entering Cambodia.

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The Cambodian Ministry Of Post and Telecommunications said at that same time that it intended to have Facebook's representatives expelled from the country. The ministry cited problems with Facebook, such as the creation of fake accounts, the collection of private data, a lack of accountability and transparency, and alleged interference into Cambodia's political affairs.

Its action fell flat because Facebook apparently does not have a staff in Cambodia.