What 50 Cent Expects in an Elevator Pitch

50 Cent has a daring hip hop persona, but his approach to investing is decidedly different. The rapper born Curtis Jackson has backed close to a dozen fledgling startups in the past decade, including beverage brand Vitaminwater, livestreaming app Hang w/ and, most recently, men's undergarment line FRIGO. His due diligence helps him navigate the risks associated with budding companies. In this quick video, he explains what he wants to see in a startup before he gets out his checkbook.