British Airways is hoping to curb cravings for travel during the pandemic.
The London-based airline is selling luxury travel items from its planes, to help would-be passengers recreate their own first-class experience at home amid a strange time for the airline industry – and particularly for U.K.-bound flights, as the country undergoes its second lockdown during the pandemic.
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To that end, British Airways is offering items usually seen on its aircraft, including champagne flutes, English China-designed William Edwards plates, blankets, slippers and trolleys – and even hot towels and bread baskets – in an effort to “recreate a magical flying experience at home,” the airline said Monday.
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The airline is also selling pieces of aviation history, including canisters and aircraft trolleys from its now fully retired Boeing 747.
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Selling merch from its cabinet could be a way to bolster business and maintain customer loyalty during a time when fewer people are flying to the U.K. Last week, American Airlines told FOX Business it would not operate London-bound flights from Charlotte, New York and Chicago in December as a result of low demand spurred by coronavirus concerns.
British Prime Minister Boris Johnson announced late Saturday that the British government will end its COVID-19 lockdown on Dec. 2, but will implement a three-tiered system of restrictions depending on infection rates in particular areas, the Associated Press reported.