Edwards Conveys Positive Images in Last Iowa Ad

AD: Now

TARGET AUDIENCE: Iowa

PRODUCER: Penzzner Associates

START DATE: Jan. 17, 2004

POLITICAL EFFECTIVENESS RATING: Three stars (out of four)

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ANALYSIS: This is a good image spot, playing on the candidate's personal appeal, his sense of optimism and sunny nature. Image spots like this, without much substance or issue content, usually aren't effective, but this one is because of the political context and Edwards' strengths as a candidate.