David Sprott

David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. His research interests include retailing, branding, influence strategies, and marketing public policy.

6 ways the Army can appeal to Gen Zers and recruit more than a few good men and women

OPINION December 29, 2022

6 ways the Army can appeal to Gen Zers and recruit more than a few good men and women

6 ways Army can appeal to Gen Zers and recruit more than a few good men and women that will help government overcome declining interest in military careers.