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It’s not a good idea to knock off Kim Kardashian.
A judge awarded the reality TV star $2.7 million in damages against a fashion company that she claims used her name and likeness to sell “knockoff” dresses. Kardashian was also awarded an additional $60,000 for attorney fees.
Kardashian originally sought $10 million from Missguided USA, but was awarded the smaller sum by default, Page Six reports. Apparently, Missguided never responded to the lawsuit.
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The lawsuit was originally filed in February after the company reportedly used her name and image to knock off a dress that she had recently posted a picture of wearing. Kardashian had published a photo of the dress to Instagram with the caption, “Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off?”
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In a post that appears to be deleted, Missguided reportedly uploaded a picture of their own version of the dress. It was captioned, “The devil works hard but Missguided works harder. Kim Kardashian, you’ve only got a few days before this drops online.”
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The judge in the case ruled that Missguided “repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”
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