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A student died from an allergic reaction after eating a Pret-A-Manger baguette in London that had sesame seeds "hidden inside" the dough, according to court testimony.

Natasha Ednan-Laperouse, 15, picked up the artichoke, olive and tapenade roll from the chain’s Heathrow Terminal 5 outlet before going on holiday, the hearing was told.

The girl reportedly looked desperately at her businessman father to save her life after two Epipens were administered on board a flight to Nice, yet she still could not breathe.

She said, “Daddy, help me! I can’t breathe” before falling unconscious, the inquest heard.

“It is the worst imaginable thing to happen as a parent,” her father, Nadim, founder and chief executive of WOW Toys who was awarded an MBE in 2000, said.

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West London Coroner's Court heard it was the first time Natasha had eaten the product but both she and her father had examined the ingredients before she ate it.

Her father detailed for the hearing how he and his wife had trained Natasha from a young age to study ingredients and allergens and how they had changed their lifestyle to protect her from allergic reactions.

Natasha was severely allergic to dairy, banana, sesame seeds and nuts, the court heard.

But she boarded the British Airways flight to Nice in July 2016 and began having a severe allergic reaction after eating the baguette, which had sesame seeds embedded into the bread.

Despite taking liquid Piriton and her father administering two Epipens, she died in a Nice hospital later that day.

Her father said he later found out that sesame seeds, which Natasha was allergic to, had been baked into the bread but were not labeled on the ingredient or allergens list.

“The sandwich was impregnated with sesame seeds, not even on top of the baguette and visible to the consumer but hidden inside the dough," the grieving father said, in a statement read to court.

He detailed the traumatic flight with his daughter and her best friend two years ago.

“This was a special treat for Natasha who enjoyed spending time with her best friend," Ednan-Laperouse said, of the tragic trip. "This was the first and only time we have ever taken separate holidays with our children. Our dinner [the night before] was typical food we could all eat and there was nothing that could have caused Natasha to have an allergic reaction some 12 hours later the following day."

“Once we passed security we had about an hour before takeoff. We arrived at Pret A Manger just after 7 a.m.," he said. “I have previously regarded them as one of the better quality and responsible food outlets."

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“Natasha chose an artichoke and olive tapenade baguette. It contained all the ingredients she loved and she could eat. As she always did she carefully read all the ingredients," he said. "She read the shelf strip and the ingredients and handed it to me to double check. It was 25 cm long and contained fully in the packaging and was undamaged."

“There was no mention that sesame seeds were at all present in the baguette," he said.

“I checked the fridge shelf and behind the counter and there was no allergy warnings to be seen. There was no need to ask the Pret counter staff to ask for any other information. It was clear to us both that it was fine," he said. “As far as I’m aware it was the first time she had eaten this.”

The inquest heard Natasha ate all of the baguette but within "three minutes" complained of an itchy throat.

She took some liquid piriton and boarded the flight at around 7:30 a.m. and was said to be "laughing and listening to music" with her friend as they sat in their seats.

“After 20 minutes Natasha said her throat still felt itchy. Again she took a dose of liquid Piriton," Ednan-Laperouse said.  “Minutes later she asked Bethany if her neck looked red. She said no, then Natasha asked me the same question. It looked a tiny bit red but as if she’d been rubbing it."

“She said she was feeling sick and asked me to stop eating my tuna baguette as the smell was making her feel worse. She went to the toilet to look at her throat," he said. “At that stage I was still not concerned. Thirty-five minutes into the flight she said she was feeling worse. She showed me her midriff, I could see many hives.”

Ednan-Laperouse said the welts looked like "jelly fish stings’" and he could see at least 20.

The pair went to the toilet to administer an Epipen, but the first did not leave Natasha feeling any better. They then administered the second to similarly no effect.

“Natasha said that she could not breathe and looked at me to save her. She said ‘Daddy help me, I can’t breathe,'" he said. “Her stomach was heaving in and out as she was trying to breathe. I immediately called cabin crew to get her an oxygen cyclinder and mask.”

The inquest heard a junior doctor was asked to help Natasha as she started to "slump forward" and was not able to hold herself up.

A member of cabin crew was asked to hold her head up as she was laid down on the floor.

CPR was administered by the junior doctor and another member of cabin crew for the remainder of the flight as Natasha went into cardiac arrest.

The frantic efforts to save her lasted until the flight landed around 50 minutes after CPR was started and an hour and 10 minutes after Ednan-Laperouse gave Natasha the first Epipen.

“I was telling her everything was OK," Ednan-Laperouse said. "Natasha was fully unconscious.”

When the flight landed, paramedics arrived but were unable to find an electrical current in Natasha’s heart to deliver a shock from the defibrillator.

The Coroner heard Natasha’s head had awoken due to a lack of oxygen, and despite CPR her heart kept restarting and stopping.

She was taken to a hospital on the other side of Nice where Ednan-Laperouse, of Fulham, west London, was told Natasha had a five percent chance of survival.

He was told by doctors Natasha had brain damage from the lack of oxygen, major organ failure and her lungs had collapsed and ribs broken from the prolonged CPR on the plane.

The inquest continues.