Find golden Bud Light can, win Super Bowl tickets for life

As the football season heats up, Budweiser is offering a red-hot opportunity for pigskin fans that also really love their beer.

Bud Light, the official beer sponsor of the National Football League, is now offering a limited-edition “Strike Gold” Super Bowl-themed packaging on all packs of 18, 24, and 30-packs of 12 oz. Bud Light cans across the country-- with the exception of California. What's so cool about the new boxed? The beer manufacturer will randomly place 37,000 special golden Super Bowl 51 cans in certain packs. If you find a golden hued can, you may be in the running to win some pretty big prizes at the end of the season.

Six weekly winners during the promotional window will be selected to win a pair of season tickets to see their favorite NFL team.

But the ultimate victor will win tickets to attend the Super Bowl each year for the rest of his or her life-- or up to 51 years of games.

Consider it the Willy Wonka golden ticket for beer lovers.

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“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch,” said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch, in a press release announcing the promotion.

Fans of Bud Light (or eager Super Bowl crowd wannabes) can pick up specially marked packs from now until Jan. 13.

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The grand prize winner of the Super Bowl tickets for life will be picked during the week of Jan. 16.

“Most NFL fans likely won’t see one Super Bowl in their lifetime,” Rogers said, “so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”