This Christmas tree is built with holiday spirits.
Whiskey-inspired "trees" are the latest trend of 2020, at least according to Jameson Irish Whiskey.
The blended Irish whiskey-maker is currently offering a chance to win its limited-edition “Whiskey Tree” for the 2020 holiday season, made with more than 100 of its festively green (but empty) Jameson bottles.
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Whisky drinkers of legal age can enter to win one of the nearly-9-foot trees now through Nov. 20 at Jameson's official website. Each "tree," valued at $5,000 each, will be delivered to the seven winners' homes and assembled in two hours by two of Jameson’s specialists.
Recipients will also get a $45 gift card that can be used for a bottle of Jameson Black Barrel, the whisky giant said Wednesday.
"We understand the holidays are different this year, and we hope our legendary trees will give a few lucky consumers some extraordinary holiday memories with friends and family," Angelica Scibilio, brand director of Jameson, said in a statement.
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On a related note, Americans seem to be drinking more during the pandemic: Alcohol consumption among adults over the age of 30 increased by 14% from 2019, according to researchers in the journal JAMA Network Open.