Beyonce smiles with Jay-Z and daughter Blue Ivy after accepting the Video Vanguard Award on stage during the 2014 MTV Video Music Awards in Inglewood, California August 24, 2014. (Reuters)
Mathew Knowles says rumors of an impending split between Beyoncé and Jay Z’s were a ploy to sell tickets to their summer On The Run tour.
The 63-year-old music executive told Houston’s Roula and Ryan Show on Wednesday the couple is exercising an age old publicity strategy: the Jedi mind trick.
Sometimes rumors “ignite” tours, he explained. “The Jedi mind trick fools you a lot of times. So things you see sometimes are [makes poof noise],” he said.
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When asked if he thought the now famous elevator fight between Jay Z and Solange was staged, Knowles refused to go into details but said, “Everyone’s talking about it. Ticket sales went up. Solange’s album sales went up 200%.”
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