The new Ford Bronco is one of the hottest vehicles on the market these days, with some listing for tens of thousands of dollars over MSRP. Or hundreds of thousands.
A Ford Bronco was sold at the Barrett-Jackson Scottsdale auction on Thursday night for $500,000, but the money went to a good cause, not a flipper.
The custom truck was sold to raise money for Detroit's Pope Francis Center, which provides services for the city's homeless population.
The four-door was a limited First Edition model finished in a special Wimbledon White paint job with red trim and equipped with white-painted steel wheels, off-road equipment and Pope Francis Center badging.
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The sky-high price wasn't a record for the new Bronco, however, as the very first 2021 model was auctioned at the same event last year for $1,075,000 to benefit the National Forest Foundation and Outward Bound.