Tourism livens up Mexican beach known as 'Playa de los Muertos'

In this Dec. 2, 2015, a woman walks down a decorated street in Sayulita, Mexico. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. The couple spends half their year in Sayulita. (AP Photo/Manuel Valdes)

In this Dec. 2, 2015, Jody Meacham, of New Jersey, emerges from an evening surfing session at the main beach in Sayulita, Mexico. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. (AP Photo/Manuel Valdes)

In this Dec. 5, 2015, a guest of Playa Escondida hotel in Sayulita, Mexico takes in the view of the Pacific Ocean. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. (AP Photo/Manuel Valdes)

In this Dec. 2, 2015 photo, a vendor, right, walks away from a group of tourists at Playa de los Muertos, or Beach of the Dead, in Sayulita, Mexico. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. (AP Photo/Manuel Valdes)

In this Dec 2, 2015, photo, a newly hatched Olive Ridley sea turtle walks toward the surf in Sayulita, Mexico. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. (AP Photo/Manuel Valdes)

In this Dec. 2, 2015 photo, a newly hatched Olive Ridley sea turtle is released by a volunteer of a turtle conservation group in Sayulita, Mexico. The once tranquil fishing town of Sayulita has matured to a top travel and retirement destination in Mexico. (AP Photo/Manuel Valdes)