TIJUANA, MEXICO - JUNE 27: A Pemex gas station attendant fills a car registered with California license plates on June 27, 2008 in Tijuana, Mexico. With the cost of gasoline in California around $4.60 per gallon, many drivers are buying their fuel in Mexico for about $3.20. There is a price to pay for cheaper gas though. Mexican gas is formulated with more sulfur than California gas and that can damage the emission control equipment on US cars, causing them to fail emissions tests and leading to expensive repairs. In addition, unless a driver has other business in Mexico, part of their fuel savings will be burned up idling in a line that can easily last for hours to get back into the US. (Photo by David McNew/Getty Images) (2008 Getty Images)
MEXICO CITY (AP) – Mexico's state-owned oil company says it will open five gas stations in Houston, Texas, as part of an experiment in expanding its presence in the United States.
Petroleos Mexicanos is better known as Pemex — a brand that is seen on all gas stations in Mexico.
The company said Thursday it is starting in Houston because of the city's "high population of Latino origin."
Unlike other "nostalgia" Mexican products like pastries and food that are hits with Mexicans living north of the border, it's unclear if Mexican expats miss Pemex much. Some concessionary Pemex stations in Mexico have been fined for selling less-than-full gallons of gas.
Due to government-mandated pricing in Mexico, gasoline has also been cheaper recently in the U.S. than it is at Pemex stations in Mexico.
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