If this sounds like a Seinfeld episode, that's because it was.

A Canadian license plate review committee has rejected a man’s request to personalize his license plate with his real name: “Assman,” because it could be misread and cause offense, according to a report.

Dave Assman, who lives in the Canadian province Saskatchewan, said he’s had his request denied before and doubts whether it’ll ever be granted.

Tyler McMurchy, a spokesman for the SGI, which reviews personalized license plate requests, said the committee must abide by a set of guidelines regardless if a word “is someone’s name and pronounced differently than the offensive version.”

“[T]hat’s not something that would be apparent to other motorists who will wee the plate,” McMurchy said.

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But the rejection hasn’t deterred Assman from changing his name, which he said is derived from German and pronounced “Oss-men,” CBC reported.

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“It’s my last name, I’ve always had it,” he said. “I’m not ashamed of it. There’s nothing bad about it.”