Updated

LEEDS, England -- A British husband gave his wife the same Valentine's Card for the 34th year in a row on Tuesday.

Ken Myers, from Leeds in northern England, is not trying to save money -- and claims he has been recycling the same card since 1979 as a "unique way of saying 'I love you.'"

The 71-year-old novelist writes a new cryptic message on the inside of the card each year, before giving it to his wife Valerie, the Yorkshire Evening Post reported Tuesday.

The card reads "Happy Valentine's Day to my Wife," and shows a cartoon image of a young boy giving his beloved a heart tied to a catapult.

Myers said, "I sent the card to Valerie in 1979, and then again in 1980. After that, I just carried on because it was a novelty. I like to think I'm a romantic husband."

He added, "I think Valerie would be disappointed if I came back one year with a different card. It's become a family heirloom."