Tiffany & Co. landmark NYC location catches fire reportedly due to transformer malfunction
The Tiffany & Co. location, known as 'The Landmark,' is one of the brand's flagship storefronts
{{#rendered}} {{/rendered}}The New York flagship location of Tiffany & Co. caught fire Thursday morning, sending plumes of smoke billowing up from the street.
The iconic jewelry company's 727 5th Ave location was reported on fire at approximately 9:38 a.m., the New York Fire Department told Fox News Digital in a statement.
{{#rendered}} {{/rendered}}Firefighters are responding to a fire at the Tiffany building in New York City. (WNYW)
Emergency responders arrived to battle the flames, which were reportedly caused by a transformer malfunction that resulted in an electrical fire.
Units are on the scene and investigating the cause of the blaze further. Fire officials are also inspecting nearby properties.
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{{#rendered}} {{/rendered}}Smoke can be seen coming out of the Tiffany building in New York City. (WNYW)
Utilities company Con Edison has been requested at the location for assistance.
Fire officials are reporting no injuries caused by the blaze.
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{{#rendered}} {{/rendered}}The Tiffany & Co. store facade on Fifth Avenue in New York City. (James Keyser/Getty Images)
The Tiffany location, called "The Landmark" by the company, is touted as "New York’s reimagined crown jewel" and is a flagship storefront for the brand.
"An icon unlike any other, The Landmark celebrates our House’s heritage, innovative spirit and passion for craftsmanship and design," Tiffany & Co. boasts on its website.
Firefighters battle a fire at the Tiffany building in New York City. (WNYW)
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{{#rendered}} {{/rendered}}Parent company LVMH recently spent upwards of $500 million to refurbish The Landmark after closing it down for renovations in 2019.
The New York City location accounts for approximately 10% of the brand's sales worldwide.