Georgia plane crash kills Entaire Global CEO, relative, 2 others, report says

The chief executive of an Atlanta-based financial firm was among four people killed Friday afternoon when a small plane crashed at Georgia's DeKalb-Peachtree Airport shortly after takeoff.

CEO Jonathan Rosen, 47, of Entaire Global Companies was piloting the plane when it went down, according to FOX 5 of Atlanta. The others killed in the crash were identified as a 14-year-old family member of Rosen's, the teen's friend and another family friend, FOX 5 reported. There were no survivors.

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The single-engine Cessna P210N caught fire and at least 15 DeKalb County firefighters stationed at the Atlanta-area airport responded, The Atlanta Journal-Constitution reported.

Rosen also headed the Jonathan Rosen Family Foundation, a charity that supports financial-literacy programs for students.

Keith Berry, a photographer who reported to the scene, said the tragedy "happened pretty fast."

"It crashed … and I don't know if it was just a hard landing, but it flipped and then it caught on fire," Berry told Fox 5 Atlanta. 

"The plane just came and landed and it bounced a bit, and when it bounced that's when it tipped on its side," he added.

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According to its website, the airport is Georgia's second-busiest, behind Hartsfield-Jackson, also in the Atlanta area, with an average of 209,000 annual takeoffs and landings over the past three decades. 

There was no word on the cause of the crash; the National Transportation Safety Board is investigating.