Utah boy selling ‘ice cold beer’ appears to be a savvy marketer
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A young roadside entrepreneur caught the attention of Utah police Tuesday with a sign that read “Ice cold beer.”
(Brigham City Police Department )
“Yep, he’s selling beer ... ROOT BEER, that is,” the Brigham City Police Department wrote on Facebook.
Upon further inspection, the sign has "root" written in smaller letters above the word 'BEER."
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“His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good," police wrote.
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Tuesday's high in Brigham City was in the 90s.
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