Spirit Airlines mocks ObamaCare: 'Our website actually works!'
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(Spirit Airlines)
We know one airline company that can expect an audit this coming tax season.
Taking a dig at ObamaCare’s failed website, healthcare.gov, Spirit Airlines – which has a reputation for capitalizing on breaking news for its marketing – has released a new ad campaign called the Affordable Fare Act.
Offering Spirit members fares for as low as $19.90 one way and non-member fares starting at $29.90 one way, the Florida-based air carrier sent out an email Tuesday night advertising their low prices by slamming ObamaCare.
“If you like your low fares, you can keep your low fares … because our website actually works!” the promotion read. “Take advantage of our Affordable Fare Act with this deal!”
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This latest campaign comes right on heels of their Toronto Mayor Rob Ford-inspired “We’re Not Smoking Crack” promotion from last week.
As for the next news-based marketing ploy, we’ll just have to wait and see.