New Virgin America system encourages mile-high flirting
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Virgin America has launched a new service that allows people the ability to send drinks, a meal or snack to fellow passengers that catch their eye.
The airline announced that the new feature uses the airline's existing Red on-demand food ordering system to send a cocktail to that passenger of interest. Just locate them on Virgin's digital seat map, browse the menu and have a drink, snack or meal sent over. You can even follow up with a text message.
Virgin launched the service to mark the start of its Los Angeles to Las Vegas service, but it's available on all of its U.S. flights.
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Airlines are increasingly getting into the matching game. KLM Royal Dutch Airlines introduced a service called “meet and seat” that lets travelers link Facebook and LinkedIn profiles to their check-in information.
Malaysia Airlines has a different service using Facebook that lets passengers see which friends are taking the same flight or visiting a destination at the same time.
Virgin boss Sir Richard Branson, who introduced the airline's new feature in a video, said the chances of deplaning with a plus-one are at least 50 percent.