LeBron James Selling TSA-Friendly Energy Drink Alternative
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If TSA rules for liquids allowed on aircraft are keeping your favorite energy drink out of your carry-on, maybe you need a new energy drink. Or maybe you just need to "Take a Sheet" says NBA star LeBron James of his new energy drink alternative, paper-thin dissolvable strips that pack as much caffeine as a typical cup of coffee.
"Taking a SheetTM is part of my pre-game and halftime ritual," said LeBron James. "I've tried tons of other products in the past and none compare. Sheets™ are a smart and convenient way to get energy." LeBron James' business partner and Sheets™ co-founder Maverick Carter said "Sheets™ are an effective and innovative way to deliver energy. We fell in love with the concept and potential."
SheetsTM paper-thin dissolvable strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. Sheets™, won't spill or melt, have no calories, no carbohydrates, no sugar, and require no water. One serving of Sheets™ contains caffeine comparable to a cup of the leading premium coffee as well as vitamins B and E.
"I'm excited that Sheets™ has cracked the code on energy delivery. Our athlete and celebrity partners have played a key role in the innovation process and worked collaboratively with our world-class scientists to make the best possible energy product on the market. We're thrilled to launch Sheets™ today and look forward to working with the team to develop future products using our proprietary Sheets™ technology," said Warren Struhl, CEO of consumer product marketer Purebrands.
Basically, it's Listerine strips meet Red Bull.
Packaged in a cigarette-like box, flavors include Berry Blast and Cinnamon Rush that sell for $5.95 for ten strips. They're made in the USA and can be ordered online.
That's a pretty cheap cup of coffee.