Snapchat criticized for 'blackface' Bob Marley filter
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A Snapchat filter that superimposes Bob Marley's dreadlocks and hat onto a person's face has been attacked as racist and disrespectful.
Some social media users likened it to a digital "blackface" - the practice in the early days of film where white actors would portray a black person.
Others thought its release - on April 20, a day associated with a counterculture celebration of marijuana - was playing into a simple stereotype of the reggae legend.
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Others simply called it "creepy" and "freaky".
But some said they had no problem with the curious homage to Marley and posted pictures showing their Marley alter-ego.
Kylie Jenner was one of those to try out the strange effect, pulling in over 1,100 likes.
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Snapchat was forced to put out a statement saying the gimmick had been produced with the blessing of Marley's family.
"The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music," said the statement. "Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements."