Apple Unveils New iPods, Apple TV and More

The main focus of the event was iPods, ostensibly -- Apple claimed to have sold 275 million of them to date. At the event, Apple chief Steve Jobs unveiled a slimmer new version of the Touch including "Retina display," the 24-bit high-quality screen that Apple introduced with the newest version of its iPhone. (Apple)

Apple CEO Steve Jobs smiles as takes to stage to start Apple's annual fall news conference, where the company traditionally unveils its lineup of new music players and other products for the holiday shopping season.  (AP Photo/Paul Sakuma)

Apple CEO Steve Jobs strolls past a display of the iPhone, left, iPad, and the iPod Touch, right, as he prepares to unveil the latest gizmos. (AP Photo/Paul Sakuma)

Apple CEO Steve Jobs discusses the features of the new Apple iPod Nano at a news conference in San Francisco. The squarish new version of the Nano incorporates a multitouch screen and will be on sale next week, Jobs announced. (AP Photo/Paul Sakuma)

Apple's redesigned iPod Nano features a multi-touch interface that lets you navigate music by tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features an aluminum and glass enclosure with a built-in clip, making it instantly wearable. "This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it," said Jobs.  (Apple)

At the event, Apple unveiled a new version of the diminutive iPod Shuffle as well, with a square design and 15 hours of battery life; it will sell for $49. (AP Photo/Paul Sakuma)

The redesigned shuffle features clickable buttons and Apple’s VoiceOver technology, enabling you to easily navigate music and playlists without ever looking at the music player. The wearable shuffle has an all-aluminum enclosure with a built-in clip and comes in five colors—silver, blue, green, orange and pink.  (Apple)

Jobs unveiled a redesigned, smaller version of the Apple TV product too, which he acknowledged had not sold as well as the company hoped. "We’ve sold a lot of them but it’s never been a huge hit. But neither has any competitor product," he said. (AP Photo/Paul Sakuma)

Apple TV users can rent first run high-def movies for just $4.99, or HD TV show episodes from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents. Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from PCs and Macs, the company claimed. (Apple)

Apple CEO Steve Jobs stands with the new iTunes logo -- just one new element to the refreshed iTunes 10. It adds an intriguing new music-discovery function called Ping, which aggregates posts from friends and artists you follow, a function similar to the social-networking features in Twitter and Facebook. (AP Photo/Paul Sakuma)

"It's a social network all about music," Jobs said. Ping aggregates posts from friends and artists you follow, a function similar to the social-networking features in Twitter and Facebook, and includes a new database with over 17,000 concert listings from those artists. Follow a person and get updates from him, with photos, concert dates, and new music he's bought or added to iTunes. It also creates a custom, top 10 chart of music based on those people you follow. (AP Photo/Paul Sakuma)

The Apple event was streamed live from Apple's website, though the "open" format Apple chose to use for the live stream (based on the new HTML5 standard) proved choppy, and was only supported in certain Apple devices, such as iPads, iPhones, and the latest version of the company's operating system, MacOS X 10.6. (AP Photo/Paul Sakuma)