A sneak peek at the New Yahoo homepage
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The Yahoo homepage — which is a mix of mobile-friendly online styles from Microsoft’s Windows 8 to Flipboard to Pinterest — is close to its official launch, perhaps as early as this week, according to sources close to the situation.
Here is the latest version that is appearing in some browsers — this one in Mozilla’s Firefox, for example — that looks a lot like previous versions I have posted.
The touchscreen-tiled approach seems to be the favored design, which seems to be aimed at being consumed on touch-responsive, non-PC devices. Also part of the look, which is still being tweaked, as I have previously written: More simplified icons for various Yahoo properties, fewer text links, additional social and personalization aspects.
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The latest redo is now being iterated under the regime of new CEO Marissa Mayer, under the code name Project Homerun.
Mayer declared in a recent earnings call — articulating what many desktop-trapped Silicon Valley Internet giants have also done recently — that Yahoo was going to veer toward a “mobile first” sensibility.
“Yahoo will have to be a predominantly mobile company,” Mayer said.