Dell Offers Rebates for Old iPods
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Dell Inc. (DELL) is running a promotion that gives customers $100 off on some of its Dell Digital Jukebox music players if customers send in to the No. 1 personal computer maker their old Apple iPods to be recycled, the company said on Wednesday.
The mail-in rebate offer applies to Dell's 15-gigabyte music player, which carries a regular price of $199, said the Round Rock, Texas, company. The player has a battery life of about 20 hours, about two times that of Apple Computer Inc.'s (AAPL) market-leading iPod, Dell said.
Apple's iPod (search) and iPod mini players, which range in cost from $249 to $499 depending on their capacity, have more than 50 percent of the market for digital music players, adigind even more when measured by revenue, Apple has said.
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Apple's 15-gigabyte iPod costs $299 and weighs 5.6 ounces and Dell's player weighs 7.61 ounces, according to the companies' Web sites.
Dell last fall launched 15-gigabyte and 20-gigabyte versions of its music players that hold about 7,000 and 9,000 songs, respectively, the company said.
According to the Web site, Apple's 15-gigabyte iPod holds 3,700 songs and its highest-capacity 40-gigabyte iPod holds 10,000 songs. Analysts have praised the iPod for its ease of use and simple interface.
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Dell's player works with online music stores that use the MP3 and Microsoft Corp.'s (MSFT) Windows Media Audio formats, while Apple's iPod only works with its own iTunes online music store.
A spokesman for Cupertino, California-based Apple declined to comment.