Updated

Dane Cook has broken a Laugh Factory endurance record set less than a month ago by Dave Chappelle.

In what is becoming a heated battle between the two comedians, Cook told jokes at the Sunset Strip comedy club for 7 hours, beating the record Chappelle, 34, set at 6 hours and 12 minutes in December.

Cook went on stage Tuesday and continued until nearly 7 a.m. Wednesday, and at one point even sent out for food to keep the audience fed and happy.

"If this rivalry keeps up I'm going to turn the Laugh Factory into a bed and breakfast," club owner Jamie Masada said.

Last April, Cook set a record with an act lasting 3 hours and 50 minutes, breaking a mark set by Richard Pryor in 1980 of 2 hours and 41 minutes. Chappelle broke the record later that month, then broke his own record in December.

Cook, 35, most recently appeared with Steve Carell in the film "Dan in Real Life."