Beyoncé, sportswear brand Adidas mutually agree to part ways: report
Beyoncé has announced a new partnership with luxury fashion house Balmain
{{#rendered}} {{/rendered}}Beyoncé and Adidas are reportedly breaking up.
The German-based sportswear giant and Beyoncé have mutually agreed to end their partnership for the music icon's Ivy Park brand, a source familiar with the situation told The Hollywood Reporter.
The 32-time Grammy winner first partnered with Adidas in 2018 to relaunch her Ivy Park activewear collection. Over the years, new footwear and apparel has been developed for the brand.
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Topshop on Oxford Street, London, with Beyoncé's Ivy Park collection advertisement April 14, 2016. (Stuart C. Wilson/Getty Images)
The two sides have been at odds over creative differences, and Beyoncé is seeking to go in a new direction that will give her more creative freedom, according to the report.
BEYONCÉ’S CLOTHING LINE WITH ADIDAS SUFFERS FROM WEAK SALES
{{#rendered}} {{/rendered}}Ivy Park was originally launched in 2016 as a joint venture with Sir Philip Green of British retailer Topshop. Beyoncé took full control of the Ivy Park brand two years later when the 50/50 partnership ended.
Earlier this year, she previewed the Park Trail line to commemorate her newest Adidas and Ivy Park collaboration. The day after the preview, she performed a private concert at the grand opening of Atlantis the Royal in Dubai.
Beyonce accepts the award for best R&B performance for "Black Parade" at the 63rd annual Grammy Awards at the Los Angeles Convention Center March 14, 2021. (AP Photo/Chris Pizzello)
Beyoncé is scheduled to begin her Renaissance World Tour in May in Stockholm. She will then travel across Europe with stops in Paris, London, Amsterdam, Warsaw and more.
{{#rendered}} {{/rendered}}Beyonce and Blue Ivy Carter attend the 67th NBA All-Star Game at Staples Center Feb. 18, 2018, in Los Angeles. (Allen Berezovsky/Getty Images)
Once she lands back in North America, she will make stops in Canada and most major American cities before closing out the tour in New Orleans.
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Last month, The Wall Street Journal reported that sales of the Ivy Park athleisure brand had dropped by more than 50%. The company had projected sales of $250 million, but the brand only delivered $40 million in sales.