Aloha should mean goodbye

Philadelphia, PA – Aloha is Hawaiian for either hello, or goodbye.

The PGA Tour should bid a permanent goodbye aloha to opening the season in Hawaii.

The tour heads to the mainland of the United States this week after a fortnight in the 50th state. The Hyundai Tournament of Champions and Sony Open in Hawaii are things of the past; hopefully, the permanent past.

Hawaii seems lovely. Never been myself, but "The Descendants" sure looked nice in the background. This is nothing against Hawaii itself. I've never been on a honeymoon, and I'm not "Forgetting Sarah Marshall," but the time for professional golf in the Aloha State has passed.

The season has opened in Hawaii since 1999 and with each passing year, the tour's top stars have skipped it more frequently than an 8:30 Friday morning class.

The tournament is reserved for the previous year's winners. It's an exclusive event and the intention is to reward golfers with a week in paradise and an enormous paycheck. (Jhonattan Vegas finished dead-last this year and pocketed $64,000.)

This year, Phil Mickelson, Masters champion Charl Schwartzel, world No. 1 Luke Donald, U.S. Open winner Rory McIlroy, Open champion Darren Clarke, Martin Kaymer, Adam Scott and Dustin Johnson all passed.

The biggest star in the field was Steve Stricker. Granted, he won the tournament, but that's not exactly what you should be looking for from the "Tournament of Champions."

Tiger Woods, back when he won official PGA Tour events, made it acceptable to withdraw before the tournament. He hasn't played in Hawaii since the 2005 season-opener.

Hawaii is beautiful, but who wants to travel that far? Players could make a two-week stay of it in Hawaii and play the Sony, but most of them don't want to make such a commitment that early in the season.

Do I think more stars would play if they didn't have to take a five-hour flight from California? Yes, that is my contention.

Few golfers speak out publicly why they don't want to play in this event, and there's zero evidence to suggest that a change to Los Angeles or even Las Vegas would enhance the star power.

The only thing backing up this theory is the years-long absence of golf's biggest names. We'll never know until the plug is pulled on the Hawaii experiment.

Aside from the fact the Hawaii swing is getting dimmer, there are other logistic problems.

The five-hour time difference on the east coast puts the championships squarely in prime-time. It's on against the NFL playoffs. You don't need to waste your time checking the ratings. Brady v. Tebow did better than Maggert v. Every.

Why try and compete against that? If the tour played in the western time zone, the rounds could still be over before 8:00 p.m. (et) and thus not have to fight for sports viewers.

Is this an east-coast bias? You bet it is, but remember, this is the media capital of the world. We don't owe Hawaii a blessed thing, other than a hearty thank you for Don Ho and embarrassing shirts for middle-aged men.

The LPGA Tour is headed to Hawaii in April with the LPGA LOTTE Championship. It's been wildly heralded as a huge move for the tour, although Dottie Pepper in last week's "Sports Illustrated" illustrated some unmentioned problems with this event.

"Three months before the event there's still no plan to get it on TV," wrote Pepper. "The equipment that brings us golf and football from Hawaii in January and February is back on the mainland by April. Those trucks may have to float west after the Kraft Nabisco, which will cost a lot but be well worth it. Last year Golf Channel aired more hours of live coverage and showed features about many of the players, and the LPGA's ratings grew 30 percent. Will it last?"

Events in Hawaii aren't bringing much more to the pig roast than some gnarly surfing opportunities for those involved. What was once a great perk has become a chore and it's not working.

Send everybody to Vegas or L.A. and it will work out better for all involved.

RANDOM THOUGHTS

- PGA Tour Commissioner Tim Finchem got a four-year extension and will be on the job through 2016. He gets a lot of credit for keeping the tour thriving through choppy economic times. Finchem will be close to 70 when that extension runs out. There is no clear successor for the gig, so the tour has four years to find one.

- I'm available for aforementioned position.

- If Hawaiian events are outdated, so were five-round tournaments, so good news this week's Humana Challenge was trimmed to four. Pres. Clinton is heavily involved, thus the appearance of Greg Norman, a good buddy of the former President.

- According to ESPN, a poorly-kept secret may be reality. ESPN is reporting that Tiger Woods will team with Tony Romo at the Pebble Beach Pro-Am. Doesn't make pro-ams any more interesting.

- Movie moment - Normally I try to catch Oscar nominated films before the awards and nominations are around the corner. Which would I like to see less - a French silent film, or a movie about a horse? In its defense, it is a "War Horse."