ObamaCare ads getting air-time during Olympics
{{#rendered}} {{/rendered}}The Obama administration is gearing up for the Olympics with a major ad buy to drive enrollment in ObamaCare.
A Department of Health and Human Services official confirmed to Fox News that the ads will target markets across the country with the highest rates of uninsured, with a specific focus on reaching healthy young adults.
A statement from HHS spokeswoman Joanne Peters said the administration is ramping up education and outreach efforts “as part of a sustained, aggressive campaign for the duration of open enrollment. HHS is using a mix of grassroots activities and stakeholders to raise awareness, as well as targeted television, radio, and digital advertising.”
{{#rendered}} {{/rendered}}The agency couldn’t confirm any dollar amounts or further specifics regarding the ad buy strategy for Feb. 7-23. But according to HHS, normal primetime and sports programming tends to take a ratings hit during the Olympics, so the plan is to shift some of the paid media budget to the Olympics in target markets.