Gutfeld on the new Gillette ad
{{#rendered}} {{/rendered}}Gillette, a company supported by men for over a century, debuted a new ad crapping all over those very same men.
The video featured sinister males bullying and sexually harassing – what Gillette calls "toxic masculinity." Yes, toxic masculinity - the term of endearment embraced by dismal teachers lounges everywhere to smear an entire gender.
Apparently Gillette execs have been reading Teen Vogue.
{{#rendered}} {{/rendered}}GILLETTE ADDRESSES 'TOXIC MASCULINITY' IN NEW AD CAMPAIGN
It’s almost as if the people who make products for men, hate men!
So what is Gillette really trying to sell?
{{#rendered}} {{/rendered}}Is it razors? Or itself?
As the company loses market share to Dollar Shave Club - Gillette makes an ad that shafts the company's key audience, just to score a few virtue points with the social justice mob. They say they're sparking conversation - but that’s what they call it when they tie you to a chair and shout accusations at you. Then ask for your money.
But how enlightened is Gillette, really?
{{#rendered}} {{/rendered}}Look at these razors. The blue is for males … the pink, females.
Talk about enforcing gender stereotypes.
Now, the cowardly media, scared of the social media mob, backs the ad.
{{#rendered}} {{/rendered}}Meanwhile everyone else hates it.
And Gillette will say it’s because the ad spotlights bad male behavior - and we insecure rubes can’t handle it!
No. It’s because the ad sucks.
{{#rendered}} {{/rendered}}Gillette didn't just condemn bad behavior, something most men do whenever they see it – it suggested the behavior represents the norm. It sold you out, and judged you.
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Gillette said "our consumers are beastly and you should applaud us for being brave enough to say so."
{{#rendered}} {{/rendered}}Sorry if we don't.
Were busy joining Dollar Shave Club.