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Target sparked an outcry among critics last week when the big box retailer initially announced it was pulling a book that one Twitter user deemed "transphobic" before reversing its decision amid backlash.
The book at the center of the controversy is "Irreversible Damage: The Transgender Craze Seducing Our Daughters”. Written by Wall Street journal contributor Abigail Shrier, the book delves into the subject of gender dysphoria and the purported societal pressure to push the diagnosis onto children, particularly young girls.
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Last Wednesday, a Twitter user who identifies as a trans woman called out Target for selling the book on its website.
"I think the trans community deserves a response from @AskTarget @Target as to why they are selling this book about the 'transgender epidemic sweeping the country' Trigger Warning: Transphobia," the Twitter user wrote to her roughly 1400 followers.
The next day, Target's customer service account AskTarget appeared to meet the Twitter user's demand.
"Thank you so much for bringing this to our attention. We have removed this book from our assortment," AskTarget responded to the tweet.
Shrier slammed Target for being "spineless" by caving to "Woke activists."
"Target.com just made my book disappear. Does it bother anyone that Woke activists and spineless corporations now determine what Americans are allowed to read?" she reacted.
Others piled on Target and rallied behind Shrier by promoting her book on Amazon.
"Reprehensible," Sen. Tom Cotton, R-Ark., reacted. "Hey @AskTarget, why stop here? Why not burn the books that left-wing activists want you to cancel? Only way to be sure!"
"Apparently Target is taking requests from Twitter randos to ban books and other items that dare bad-touch your opinions," radio host Dana Loesch tweeted.
"We've reached the singularity where one random Twitter complaint gets someone's book pulled from the shelves of a giant retailer," Tablet Magazine associate editor Noam Blum wrote.
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On Friday, Target reversed its decision.
"Yesterday, we removed a book from Target.com based on feedback we received," AskTarget wrote. "We want to offer a broad assortment for our guests and are adding this book back to Target.com. We apologize for any confusion."
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