Former 2020 Democratic presidential candidate Beto O'Rourke’s magic dust was not so magic, Media Buzz host Howie Kurtz told “The Daily Briefing with Dana Perino.”

“The pundits essentially drafted this failed Senate candidate into the race. His campaign was always kind of a media creation, and Beto O’Rourke never came close to living up to all the hype,” Kurtz said.

O’Rourke announced last week that he is withdrawing from the 2020 presidential race, telling supporters: “it is clear to me now that this campaign does not have the means to move forward successfully.”

FORMER TEXAS CONGRESSMAN BETO O'ROURKE DROPS OUT OF 2020 PRESIDENTIAL RACE

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O'Rourke entered the race in March to great fanfare after nearly defeating Texas incumbent Sen. Ted Cruz in the 2018 midterms, but he struggled to gain traction in the massive Democratic primary field.

BETO O'ROURKE 'VANITY FAIR' PROFILE MOCKED FOR STORIES ABOUT EX-GIRLFRIENDS, BOOKSHELVES AND HIS 'NEAR-MYTHICAL EXPERIENCE'

“My service to the country will not be as a candidate or as the nominee,” O’Rourke wrote in a post on Medium. “Acknowledging this now is in the best interests of those in the campaign; it is in the best interests of this party as we seek to unify around a nominee, and it is in the best interests of the country.”

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Kurtz said that O’Rourke’s campaign was disorganized and never stood for anything other than his personal charisma and gun control.

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O'Rourke sought to make gun control a top issue in his campaign, most notably after the Aug. 3 mass shooting in his hometown of El Paso. He went so far as to embrace the confiscation of certain firearms, memorably saying in a September debate, "Hell yes, we are going to take your AR-15."

Fox News' Vandana Rambaran and Alex Pappas contributed to this report.