Texas police department takes a car-salesman approach in viral recruitment video
Officer Buddy Calzada of the Fort Worth Police Department joined 'Fox & Friends' to talk about the viral video
{{#rendered}} {{/rendered}}The police department in Fort Worth, Texas, released a parody viral recruitment video — car-salesman-style.
The Fort Worth Police Department, established almost 150 years ago, is home to over 1,700 police officers.
As the 13th largest city in the United States, Fort Worth is a staple for all things Texas: boots, cowboy hats, football and more.
{{#rendered}} {{/rendered}}In an effort to bring in new officers, the Fort Worth PD released a parody recruitment video — and it worked.
Office Buddy Calzada joined "Fox and Friends" to discuss the Fort Worth Police Department's newest recruitment viral video. (Fox News)
Fort Worth Police Officer Buddy Calzada joined "Fox & Friends" on Thursday morning to talk about the viral video and the impact it’s had on their recruitment success.
{{#rendered}} {{/rendered}}"Our number-one job was to get the attention of people and have recruits sign up, and it is working. We have been overloaded, and it is a great thing," he said.
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Calzada said another officer wrote the script, and he was happy to play the part of Big B — as in Big Buddy Calzada.
{{#rendered}} {{/rendered}}The video shows Calzada acting like a car salesman while promoting the police department with their cars, training and even their trade-in opportunity.
Officer Buddy Calzada played the role of a car-salesman in the newest recruitment video. (Fox News)
Calzada said they will take trained officers from different departments or even states — and train them through a lateral program.
Here, officers who have experience in the field will be trained to be a Fort Worth police officer without starting from scratch.
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"Don’t be mad if we pull them in from where you’re at, all the way here to Fort Worth," he said.
As of last week, the police department already had over 300 new applications — and the number just keeps growing.
{{#rendered}} {{/rendered}}Fort Worth Police Dept. released a recruitment video showing off their benefits. (Fox News)
For more information on how to apply, visit recruiting@fortworthtexas.gov or follow the police department on social media.
The commercial shows the personality of the department, with the hope of bringing in as many recruits as possible while having a bit of fun.
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{{#rendered}} {{/rendered}}"It was just fun. We have a great team here," he said.