Target Slammed for Offensive Plus-Size Dress Label

UNIVERSAL CITY, CA - MARCH 10: Mindless Behavior at Universal CityWalk for the premiere of âAll Around The Worldâ & a performance presented by Target at Universal CityWalk on March 10, 2013 in Universal City, California. (Photo by Christopher Polk/Getty Images for Mindless Behavior) (2013 Getty Images)

Oh no they didn’t!

This is what some shoppers at a Target store in Brooklyn are saying after coming across a label that listed the color of a plus-size dress as "manatee gray" and found it quite insulting.

To make matters worse, the label for the same dress in smaller sizes described it as "dark heather gray."

Target apologized for the label.

Michelle Ho, shopping at the store at Atlantic Terminal Mall, told The New York Post that Target was "putting down one set of people over another" with the different labels.

Spokeswoman Jessica Deede called the labeling of the Massimo brand "Women's Plus-Size Kimono Maxi Dress" "an unintentional oversight."

She said although manatee gray was a seasonal color, Target was "fixing the discrepancy."  She said the item was removed from the company website.

Based on reporting by The Associated Press

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