Latinos Love Their Coffee – More Than Anyone Else, Study Says

(Photo by Justin Sullivan/Getty Images) (2011 Getty Images)

Latinos sure do love their café con leche.

Like so many other areas, Hispanics are leading the country in coffee consumption, according to a study by the National Coffee Association announced Friday.

What the National Coffee Drinking Trends 2013 market study found was that of the Latinos who participated, 76 percent drank coffee the previous day – a 13 percent increase from the previous year.

In comparison, just 47 percent of African-Americans and 64 percent of Caucasians said they had consumed coffee the day before.

The latest market trends report follows similar findings done by the NCA earlier this year.

In a report called “Ethnicity and Coffee,” the data showed Latinos drink significantly more caffeine-laced beverages than any other group.

Almost three fourths of Latinos drink coffee on a daily basis compared to just 62 percent of the general population.

Also, Hispanics appear to drink more premium coffee types than non-Hispanic-Americans. Forty-six percent said they drink gourmet coffee every day, compared to 29 percent of non-Hispanics and, for daily espresso consumption, 32 percent versus 11 percent.

“As the Hispanic-American population grows, it’s essential for the coffee industry to meet their needs by understanding how they buy, prepare and drink coffee,” president & CEO Robert F. Nelson said in a NCA press release back in February.

As Nelson points out, Hispanics are “a powerful force in growing the coffee category in the U.S.”

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