Kmart removes kid's bride costume after severe backlash: 'Beyond inappropriate'
{{#rendered}} {{/rendered}}Kmart Australia has pulled a children’s bride costume from its shelves after a Melbourne mom launched a petition calling the costume “beyond inappropriate.”
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The $6 costume, which included a white wedding gown and headband with veil for children between the ages of 4 and 6, was stripped from sale on Tuesday afternoon just two days after Shannon B launched the petition on Change.org.
{{#rendered}} {{/rendered}}“Kmart Australia regrets the decision to range the bride costume,” a Kmart spokesperson told 7 News.
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“It was not intended to cause offense and we sincerely apologize. We have made the decision to withdraw this product.”
{{#rendered}} {{/rendered}}The petition, which had just 124 signatures, had labeled the costume “offensive” and asked supporters to remind Kmart it had a “social responsibility” to uphold.
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“Each year, 12 million children (girls as young as 6 years old — the same size as this ‘costume’) are sold or married off by their family without their consent. That’s one million child marriages per month!” Shannon wrote.
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