Fashion Nova pulls 'disrespectful' shirt appearing to reference California Camp Fire
{{#rendered}} {{/rendered}}Popular retailer Fashion Nova has spoken out after removing a controversial shirt that received extreme backlash for seeming to reference the devastating California Camp Fire that devastated the town of Paradise.
The Los Angeles-based clothing store featured a men’s t-shirt with an image of a building burning alongside the words “This must be Paradise.”
However, the brand said in a statement to Fox News that the shirt originally went on sale in July 2018 and has no connection to the Paradise fire.
{{#rendered}} {{/rendered}}"We deeply apologize to anyone offended by the redistribution of the 'This Must Be Paradise Tee,'" the statement to Fox News read. "The graphic tee first went on sale July of 2018 and has no connection to Paradise, CA. The structure shown in the image is not a depiction of the town or any structure within the town of Paradise, CA. This is an unfortunate coincidence that we flagged immediately when the fires happened in November of 2018. At the time of the fires, the tee was pulled from our website completely."
The statement continues, stating that due to the company's return process, "the tee was relisted on our website through automatic processing."
The response from the company comes after those on social media attacked the brand's design, claiming the building was of a home in Paradise, California.
{{#rendered}} {{/rendered}}FASHION NOVA'S RISQUÉ 'CUT-OUT' PANTS FACE CRITICISM ON TWITTER: 'THOSE AREN’T PANTS. STOP IT'
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{{#rendered}} {{/rendered}}The Camp Fire destroyed more than 153,000 acres and became the deadliest blaze in the state’s history, causing 85 civilian fatalities, before it was finally contained over two weeks after it started. The town of Paradise was one of the hardest hit, losing nearly 19,000 buildings — most of which were residential.