CEO of curve-friendly fashion brand focusing on older demographic next: 'We are all about body positivity'
{{#rendered}} {{/rendered}}The CEO of Babes and Felines (not pictured) first set out to cater to curvier clientele; Kim Kardashian was even a customer during her first pregnancy. (Babes and Felines)
Who run the world? Curvy girls, if you ask Ciera Rogers, CEO of hip-hugging fashion brand Babes and Felines.
"Our bodies change so much as women," the Instagram influencer-turned-designer tells The Post. “So we are all about body positivity in every shape and size.”
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{{#rendered}} {{/rendered}}In 2012, the Houston native set out to provide sexy clothing for a then-underserved Instagram demographic: curvy women.
Her ultra-clingy basics are shot on models with all manner of body “imperfections” — back rolls, stretch marks, cellulite, you name it.
Even curve queen Kim Kardashian is a fan: During her first pregnancy with North West, she shimmied into the brand’s clingy styles (similar to this $40 tube dress).
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Up next for Rogers and her skintight wares? Clothes for older women. “We want to expand more into a mature market,” she says. “I have so many women who are 50-plus who want my pieces catered to them and their lifestyles.”