Winemaker helps make the holiday bright for military families
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Need a feel good story? Read on.
A Dad encourages his son to follow his dream to learn about wine. The son does, going from bus boy to world-class sommelier to, finally, producer, creating his own wine.
Joseph Carr is a chill, humble guy. He spent years sleeping on winemaker’s couches, entrenching himself in the business, and eventually formed his family-owned wine company, Joseph Carr, in 2005. All thanks to the encouragement and support of his father.
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So it's no surprise, soon after Joseph Carr wines took off, he set out to create a second label as a tribute to his dad, who was nicknamed Josh.
Together with friend Tom Larson, Josh Cellars was established. Carr says it’s a wine that “embodies his hardworking dad, who served as a soldier and volunteer firefighter, and in his spare time tinkered in the garage or played cards with his buddies. Its qualities – approachable and unpretentious yet bold and classic – reveal characteristics of a man who instilled small town values and big ideas in his children.”
Deutsch Family Wine & Spirits took it over in 2011 and has really amped up the distribution. They expect it to be a 300,000-case brand by March, up from 150,000 cases last year and 30,000 in 2011.
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But even better than watching the wine dedicated to his dad succeed, Carr is supporting causes his father would be proud of. Josh Cellars recently kicked off a second-year partnership with Operation Homefront -a nonprofit that assists military families. So for every bottle bought now through December 31, the brand will donate $1 (up to $50,000) to the group. The bottle retails for about $15. Go buy one for our soldiers.
Josh Cellars has also partnered with the Gary Sinise Foundation in the past to support America’s first responders.
A glass of wine always makes my head feel good. Knowing the story behind this one makes my heart feel good too.
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Cent’ Anni.